http://viralmojo.net Tue, 18 May 2010 13:16:50 +0000 http://backend.userland.com/rss092 en Apologies for the lack of new content. Between work and a hospital stay it's been slow going. Will be updating regularly again shortly. http://viralmojo.net/?p=305 Techcrunch reports that Facebook is proposing a ban on sponsored updates by users and any other monetisation activities of profiles on the site. ((Retrieved August 11, 2009 http://www.techcrunch.com/2009/08/11/facebook-proposes-to-ban-sponsored-status-updates/)) However, FB, or rather advertisers using FB, can still utilise user data and photos for their own ads. Even adjusting privacy settings ... http://viralmojo.net/?p=265 I came across a set of new videos on Seth Godin's blog. ((Retrieved August 5, 2009 http://sethgodin.typepad.com/seths_blog/2009/07/four-videos-about-noise-social-and-decency.html)) One of the videos, on using social networking sites for business, was particularly interesting. With typical clarity Godin cuts straight to the heart of the matter: any networking should be about making genuine actionable ... http://viralmojo.net/?p=241 The relationship between brands and the blogosphere has generally been characterised by failure. Failure to understand the nature of the dialogues that happen within online communities. Failure to respect the cultural attitudes of said communities. And failure to realise what relationship building really means within the online world. So how can ... http://viralmojo.net/?p=224 Influence ripples and social media fragmentation Whilst browsing Ben Haim's blog ((Retrieved August 2, 2009 http://www.benhamin.com/)) I came across a great series of visuals by David Armano ((Retrieved August 2, 2009 http://www.flickr.com/photos/7855449@N02/sets/72157606844282993/)). One of them, shown here, shows the interplay between social media fragmentation and influence. The ripples ... http://viralmojo.net/?p=136 Blogging about the need for innovation during the financial crisis reminded me of an inspiring Juan Enrique TED presentation ((Retrieved July 28, http://www.youtube.com/watch?v=JNcLKbJs3xk)) made earlier this year. In the first 7 minutes Mr Enrique succinctly, and often hilariously, summarises the current financial downturn. Some of the causes and consequences of the ... http://viralmojo.net/?p=183 Time's Square debt clock I just found out recently that the US Debt Clock has gone digital ((Retrieved July 23, 2009 http://www.usdebtclock.org/)). Now we can all watch the US economy haemorrhage in real time. And in case you're wondering, US debt stands at about $11 trillion as of ... http://viralmojo.net/?p=140 Earlier this year Burger King launched the Whopper Sacrifice on Facebook. Over a 10 day run around 23,000 FB users downloaded and interacted with the application ((Retrieved July 8, 2009 http://www.whoppersacrifice.com/)). The popularity and innovation of the app garnered plaudits from both the mainstream and digital marketing press as well ... http://viralmojo.net/?p=71 Using traditional channels, like TV and print, Ad men have attempted to engage consumers with brands for decades. As you can see from the above short ((Retrieved June 28, 2009 Web 2.0 An Intro in 5 minutes by Prof. Wesch at KSU http://www.youtube.com/watch?v=6gmP4nk0EOE)) Web 2.0 differs from traditional comms in ... http://viralmojo.net/?p=23 After shelving my blogging efforts in the aftermath of a difficult MA thesis I find myself returning to the fold. I plan on building on my thesis work by continuing to explore digital marketing, media, business and culture. I'd also love to get some interesting discussion going too. Researching online communities, ... http://viralmojo.net/?p=9