After shelving my blogging efforts in the aftermath of a difficult MA thesis I find myself returning to the fold. I plan on building on my thesis work by continuing to explore digital marketing, media, business and culture. I’d also love to get some interesting discussion going too.

Researching online communities, viral spread and e-fluentials was rewarding but tricky. Armed with a background in psychology and statistics, a taste for the digital zeitgeist and a fascination for social media and marketing I attempted to pin down viral phenomena in all its glory.

During the course of the study I blogged about my investigations as a sort of record-cum-livejournal detailing the many-headed beast of a problem that viral research presented. (more…)